Chiropractic Marketing What Could Have Been Syndrome
Released on = December 9, 2005, 2:25 pm
Press Release Author = Dr.Dusan Djukich DC
Industry = Healthcare
Press Release Summary = Unfortunately, many doctors believe that a large, thriving practice is incompatible with a satisfying personal and family life. They think that working around the clock is how a practice is built-at the expense of happiness and family. The truth is, the same principles and actions necessary to build a successful practice are also necessary to create a happy successful individual or family.
Press Release Body = To make a successful life, the plan must be larger than, \"work 24 hours a day on the practice regardless of the cost.\" In truth, most practices, families and lives don\'t fail from overwork. They fail from overindulgence in low-priority activity. Just last week, a frustrated C.A. called our office to report that her doctor regularly reads airplane and boating magazines when he should be on the phone contacting possible network affiliates to assist him in expanding his practice. A doctor with priorities out of line to that extent will go home and watch television or read the newspaper or nap to \"unwind\" instead of doing things with his or her family. In this way, life becomes a dull, pointless existence rather than an interesting game to play. The doctor, idling away valuable time, and recoils at the idea of building a large thriving practice because he or she \"wouldn\'t have any time for myself or my family.\" It\'s true that building such a practice takes time, but in many cases, the time problem is just an excuse to avoid making difficult decisions. Doctors can fall into a number of traps that stand in their way of creating a successful practice and good home life. How do they do this? By... - Using fear and discomfort as excuses to explain why their lives aren\'t working. Or getting \"clever\" by saying they are happy with their lives just the way they are. In other words, they lie to themselves. - Never clearly defining what they want. How many patients visits they want per week, month or year. How much income for the week, month or year. - Simply not starting. They hear some great ideas and they think and think and think about them, yet never act. - Hiring semi-competent staff-so they won\'t have to pay them a lot-and then expecting them to do a competent job. - Neglecting to maintain proper body chemistry (low blood sugar leads to a stressed-out doctor). - Tending to invalidate doctors who are more successful than they are, rather than seeking them out to learn their successful actions. - Using the \"thinking about it,\" line as an excuse for not taking the necessary actions (paying the price) to build a successful practice.www.NewPatientsOnline.com - Failing to devise a realistic plan. - Not following through on a realistic plan when they DO devise one. (Joke about broken New Year\'s resolutions if you want-they\'re a measure of a person\'s ability to make things happen.) - Never making their goal an absolute must. It\'s something that would be \"nice to do\" on some far-off day that never comes. - Listening to experts and giving those experts the responsibility to make their practice work. Never taking full responsibility themselves. - Giving up too easily when they face major practice challenges. - Failing to conduct their lives like a business where they must have a profit at the end of each year. - Allowing the pessimism of others to affect their approach to life. Overestimating what can be done in a day and underestimating what they can do in a week. - Using yesterday\'s practice management strategies in today\'s marketplace. - Believing it would be more painful to confront and handle today\'s practice challenges than to live a frustrating, hollow \"what could have been\" life.www.NewPatientsOnline.com
None of this is particularly startling. You probably know most of it already. But, if some of it sounds like you-limping along, tangled up by doubts and wishes, with vague goals, avoiding tough decisions, waiting for someone else to do something, trying to make it all seem fine-then you\'ve got challenges that are larger than just trying to build a practice. There are a lot of doctors out there in a similar situation. Yet, although knowing you\'ve got company might make you more comfortable with a half-done life, it certainly won\'t help change things. If that\'s the club you want to belong to, just avoid tough decisions and pay attention to \"feelings\" and \"thoughts.\" Sometimes a whole lifetime will pass by with potential unrealized, and nothing accomplished. Nobody\'s perfect, but there are individuals in any society or profession who do make the tough decisions, who step out of their comfortable ruts and build themselves a life. Make your choice to join them. That way, you won\'t have ca use to look back with regret on \"what could have been.\"
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